Set by the law · GDPR Art. 21(1)
Right to object
In plain English
People can object to processing based on public task or legitimate interests, for reasons linked to their situation; the controller must stop unless it shows compelling grounds. Objection to direct marketing always succeeds.
The official text
The data subject shall have the right to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on point (e) or (f) of Article 6(1), including profiling based on those provisions. The controller shall no longer process the personal data unless the controller demonstrates compelling legitimate grounds
Where the data subject objects to processing for direct marketing purposes, the personal data shall no longer be processed for such purposes.
156 decisions on Fino cite Article 21 GDPR. See them →
Related
The official text is quoted word for word from the English version of the source named under it; only the version published in the Official Journal of the EU is legally binding. The plain-English line is Fino’s own summary, not legal advice.