Set by the law · GDPR Art. 21(2)
Direct marketing
In plain English
People can object at any time to the use of their data for direct marketing, including related profiling, and the data must then no longer be used for it. Such processing may be based on legitimate interests.
The official text
Where personal data are processed for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing, which includes profiling to the extent that it is related to such direct marketing.
Where the data subject objects to processing for direct marketing purposes, the personal data shall no longer be processed for such purposes.
The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.
156 decisions on Fino cite Article 21 GDPR. See them →
Related
The official text is quoted word for word from the English version of the source named under it; only the version published in the Official Journal of the EU is legally binding. The plain-English line is Fino’s own summary, not legal advice.